It?s one thing to tie up the sneakers and hit the gym. But understanding why and how to do it, as well as how great athletes got to where they are, can make a huge difference.?
Greatist.com has compiled 27 books in six categories ? two of them Fitness and Running - that offer different takes on fitness, health and wellness. Two other categories ? Cookbooks and Nutrition ? are directly related to fitness.?
Examples include ?The First 20 Minutes? by Gretchen Reynolds, a New York Times writer who will help readers accomplish any fitness goal; and ?Running With the Mind of Meditation? which helps improve patience, energy and focus while running.?
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Adidas looking to get Reebok?s sales in shape
With new owner Adidas, Reebok will now concentrate on the fitness industry.
With the elimination of Reebok?s global president and the decision to not to renew its licensing agreement with the National Football League, Adidas instead will concentrate on fitness running, gym, yoga, and dance for the Massachusetts-based company.?
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How to get back millions of cancelled memberships
IHRSA?s research that shows club membership has increased 8 million, to 50 million, in the past five years. But some industry experts put attrition rates at 30%. That means about 67 million have tossed their memberships over the past five years. If you take the 30,000 health clubs out there, that?s about 2,000 members from each club terminating their memberships.
Some suggestions from one blog include alumni and guest passes, incentives to re-join, provide information on exercising and opportunities in the community, send club collateral ? newsletters, pamphlets, etc. - for free.
The blogger went on to suggest, as the club, to not require lock-in contracts, llow members to cancel at any time, 100% money back after first 30 days and no fees to cancel, to name a few.?
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Hoist to acquire Lemond
There have been industry-wide rumors that Lemond Fitness was on the market. At the recent Health & Fitness Business Expo in Las Vegas, it was divulged who is the buyer.
Hoist confirmed on Tuesday that it will purchase the company and produce the products in its San Diego plant.?
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More Americans exercising compared to last year
August saw more people exercising than past years, according to a Gallup and Healthways poll. That makes it seven of the eight months in 2012 with increases over the same months in the previous four years.?
Gallup and Healthways asked 1,000 adults how many days in the past week they exercised at least 30 minutes. More than half of those polled in August (54.7%) replied that they exercised frequently ? at least 3-4 days in a week.?
Those numbers bode well for overall gym usage for 2012. According to IHRSA reports, health club usage reached an all-time high in 2011 with ?an average of 102.5 visits oer year. And the number of "core" members ? those who use the club at least 100 times a year - grew by 17.6% from 2008-2011. There were 20.5 million core members in 2008, 24.1 million in 2011.??
"IHRSA's Health Club Consumer Report indicates that an increasing number of members have exercised frequently at health clubs over the past few years,? said Melissa Rodriguez, IHRSA Senior Research manager. ?As hubs of physical activity, health clubs provide the amenities and support many need to exercise on a consistent basis and reap the rewards of regular activity."?
?Poll shows increase in exercising (IHRSA blog)
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Source: http://www.ihrsa.org/home/2012/9/21/good-reads-can-assist-in-reaching-goals.html
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